I am about to hit the first $50 payout for BuySellAds.com (BSA). And yesterday as I was browsing a few other blogs and I noticed a lot of empty BSA “Ad Here” boxes on them. Surprisingly, they were blogs with a smart 5-digit Alexa rank and good Pagerank. That is when I realized that I was doing something right due to which I am able to sell more BuySellAds advertisements than other more popular blogs.
“Success doesn’t happen by accident. It starts with an unwavering commitment…”
Yes, I do make more money from BSA than a few other high-traffic blogs.
No doubt, the money may not be a four-digit number but definitely enough revenue for this humble blog. So how do I manage to sell more BSA ads than other blogs?
I thought about a few of the reasons why this blog sells more BSA ads and here is what I think I did right:
This is the number one reason an advertiser would willing spend on a mediocre-traffic blog. Collegefallout focuses on internet entrepreneurship, entrepreneurs and some blogging tips. There are very few blogs that are totally dedicated towards internet entrepreneurs. A few high-traffic blogs that cater to this niche are very expensive to advertise, whereas my niche is unique as well as cheap to advertise.
No Third-Party Ads:
I will say this is another very big factor that I believe has helped me sell more ads. When BSA ads are live on my blog I do not use third-party ads such as Google Adsense. By doing this, the advertiser does not have to compete with other advertisers for your visitor.
Limited Ad Boxes:
It is not enough to avoid third-party ads alone. If you want to maximize the chance of selling more BSA ads then you must limit the number of BuySellAds ad boxes as well. Two-three ad boxes on a blog with medium traffic is ideal. Make sure that none of your advertisers have to go for rotational ad display. If you are taking money from advertisers, then give them their money’s worth!
All my ad boxes are priced at the lowest rate allowed of $10. I have seen a few blogs that would needlessly make it $12 – like the extra $2 would make a lot of difference. Always prices your ad boxes in whole numbers and quit skinflinting for $2 or so.
Place your ads on the best places of your blog. Don’t try to be over smart by keeping them at blind spots of visitors. If you want to make money then you must be willing to give something in return – that includes the premium spots that you may want to keep reserved such as header, sidebar top etc.
I hope you find these 5 points useful to sell more BuySellAds on your blog as well. If you have any other views on this, then please share with me below!