A strong SEO strategy is generally the main characteristics of a High-Traffic blog. There are many popular blogs on the internet and I decided to study the few points which make them really popular. And surprisingly, I found out that most blogs do not have a very complex SEO campaign or anything as such. Most of the SEO strategy they follow is quite simple to execute and in fact, common sense really.
Here are 5 SEO tips I learned from popular blogs:
Awesome Publishing Frequency: Most blogs that are hugely popular post almost 3 posts everyday. Their articles may not be of particularly high-quality or very long in length but the posting frequency is amazing. Google bots love blogs that post 2-3 articles everyday. It is easier to earn authority in Google if you have a high publishing frequency. Post frequently even if you article length goes down to about 250-300 words.
Strong Internal Links: This is a very key point in popular blogs. All their articles have interlinks to almost 3-4 other related articles. These related articles are interlinked under anchor texts. This makes it easier for bots to crawl older posts as well. Moreover, it allows you to expose your readers to other cool older articles on your blog. Google has also explicitly stated that a website with strong internal links is generally ranked higher in Search engine results (SERPs).
No Keyword Obsession: Ever since a blogger begins to blog he is taught the importance of keywords. Most beginners end up stuffing the keyword umpteen number of times in their articles. What I noticed in popular blogs is that they hardly obsess over keywords in their articles. Of course, they appear a couple of times maybe, but otherwise they mainly optimize for a keyword by using their URL structure, Headline and tags. This way the reader is also not irritated by the recurring keywords in the post. It is indeed an art to SEO a blog post.
Natural Link Building: Building links naturally is the way to go. Popular blogs hardly focus on link building in the initial stages of their blog. Their main strategy to gain back links is by writing such excellent posts that it gets viral-ed and linked by webmasters from other blogs. Also, a good guest post routine is perhaps the best way to earn quality and natural backlinks.
Just the correct basics: This is actually a final point which will tell you the bottom line about the SEO followed by popular blogs. They know the importance of SEO, but do not go overboard with it. Whenever, you write an article, keep SEO in the back of your head and prioritize your readers. It is much more important to establish and emotional connect with your readers rather than have a blog that is made for SEO.
I learned that you can educate yourself well about SEO. But do not make it a very desperate part of your game plan. Most popular blogs know that the best way to SEO their blog is by keeping things as simple as possible. Hope you found this post useful. Do leave your comments below.