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Eye-Opener for Internet Entrepreneurs: Blogs are NOT a Business

This post is for all those bloggers who declare themselves as a CEO or an Internet Entrepreneur after they start a blog. It is a reality check for all those people out there who think Internet Entrepreneurship is all about blogging. In fact, blogs are not in any way considered a business. At least not until you have made it into some kind of a money making machine.

Today, you will see millions of dead blogs strewn over the internet – all started with great enthusiasm and zeal, but some how things just refused to work out. Most blogs will never make any money on the internet and there is a very good reason for it. The number one reason is the total lack of a business model.

Most people have blogs but very few people have businesses. Blogs can only become a business when it has a revenue-generating model.

There must be some method of monetization of generating revenue from your blog. Having said this, simply creating a blog and pasting it with Google Adsense will never be a good revenue model – at least not until you have a high-traffic site.

The trick is to have a blog which mediates your business which can be any of the following:

  • Sell Affiliate Products
  • Reviews Advertisers
  • Membership Sites
  • Sell E-Books etc.

Your blog is more or less a promotional tool to boost the performance of your business. So if you would want to take my advice, create a solid online business like a real entrepreneur and then optimize your blog to drive people into whatever your objective is.

For example,

  • Gary Vaynerchuk well-known as the$60 million video blogger did not become rich by simply pumping out videos. He had a business plan at the back of it and the video blogs where just a way of promotion to it.
  • Michael Dunlop does not display a single ad on his high-traffic blog. He earns more money in a month than most people make in a year working 9-5. His money making model is by providing his readers with a system to create a blog – so he sells affiliate domain names, domain hosts and wordpress templates. An effective way to monetize traffic.
  • Similarly, David Risley is a “pro-blogger” who does not show any money from his blog but he drives people to join his membership site – “The Inner Circle“.

Hope you get the drift. So when you begin to blog – make sure you are blogging to promote a business and don’t consider your blog as a business in itself.

Let me know your thoughts on this below.

About Vivek Krishnan

I am the Founder-editor of I started this blog in 2009, while in college with a lousy internet connection. Today this blog receives over 30,000 page views per month. As a person, I am a wanderer, dreamer and part-time pessimist.

One comment

  1. Business model is always important because of so many same niche blogger constantly trying to find their way. One have to improve their target and find some edge over other if they want to live ahead. Thanks for this thoughtful article.
    .-= Arafat Hossain Piyada´s last blog ..Update Facebook status with a universal voice using =-.

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