Today, Google announced that it had made a “big algorithmic improvement” that, unlike other changes, could be noticeable to its users. Usually, any algorithm changes made by this search engine giant go unnoticed by most netizens. However, this time Google has launched a pretty big algorithmic improvement to their ranking–a change that noticeably impacts 11.8% of its queries.
This announcement was made by Google Fellow Amit Singhal and principal engineer Matt Cutts. The reason for this change as told by Matt Cutts was –
“This update is designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites–sites with original content and information such as research, in-depth reports, thoughtful analysis and so on“
This is definitely some great news for hard working webmasters and bloggers who were affected by websites that contained plagiarized content and yet, attracted more search engine traffic. Google definitely has a responsibility in keeping the web eco-system healthy and this change in the algorithm could be one of the most effective steps towards achieving the goal.