If you browse the internet a lot, then you may have seen a lot of ads invading ad slots that promise stunning sparkling teeth and a super-flat abdomen – Not Any More. Google has stuck to its Do No Evil policy and banned all advertisers who violate Google’s Terms and Conditions to display such ads on the biggest advertising network on the internet.
Most of these sites that “guarantee” whiter teeth and flatter abs dupe you into giving your credit card numbers – charge exorbitant money and never return your calls when you want to cancel. People are fooled into trusting these scammers when they click on the ads to reach their homepage.
Earlier Google simply banned the “advertisement” – in a first, Google is taking stringent action against the root of the cause – banning the advertiser itself. The crackdown is meant to focus on all scams—malware, get-rich-quick sites, getting users to pay for otherwise free software, etc.
Although it is true that these ads generated a high click-through rate for the publisher as well. Either ways, it is a good example as a market leader from Google to react heavily against scammers and internet malware.