The term “guerrilla marketing” became a rage in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Almost instantly, small business owners became the adopters of this marketing style that thrived in low costs and higher investment on energy and tactics to grow one’s business. Effort was started to being acknowledged as the new investment capital into business.
Applying Guerrilla marketing to small businesses is difficult and requires a great deal of innovation. However, as I thought further, I figured Guerrilla marketing techniques are perfect for internet entrepreneurs. The internet is in fact the best place where we can apply Guerrilla marketing in all its glory.
Social Media is the most powerful Guerrilla marketing tool that you have with you. If you are someone who is intelligent and has a good grip on social media then you can save yourself a lot of money which otherwise would have drained on advertising.
Here are a few tips on Guerrilla marketing for internet entrepreneurs:
Business Blog: A well-maintained business blog written in a very interactive fashion is one of the best tools. It can boost your search engine rankings as well as be a forum for you would-be customers to get an insight into your company. Always take your business blog seriously.[Related post- 10 Business Blogging Tips]
Guest Posting: Guest post on high page rank blogs and grab a link to your company website at the footer. Not only will you be getting good quality backlinks but you will also grab the attention of potential clients, provided you do the guest post in a blog that is related to your business.[Related post – 10+ High Pagerank Blogs That Accept Guest Post]
Spy: There are so many tools online today that will tell you how well or how bad a website is doing. You can also get real time updates on what your competitor is up to by following them on Twitter, Facebook etc. Moreover, if you think your competitor is getting more traffic you can study their website backlinks. Some online spy work can do wonders for your business.[Related post- 5 Killer Tools To Spy Your Competition]
Facebook and Twitter: “A business can achieve online presence with nothing more than a WordPress blog and a Facebook business page,” says Peter Wylie, lead researcher for the Emerging Media Research Council of Three Ships Media. These are tools that allow you to reach a far wider audience absolutely free.[Related post- 5 Ways Internet Entrepreneurs Can Boost Their Online Presence]
The above Guerrilla tactic are tailor-made solutions to cut advertising cost and branding expenses. This is the leaner and meaner way to run your online business. Let me know what you think below!