How Can Entrepreneurs Leverage LinkedIn For Business Opportunities?

By | 2011/01/14

Many traditional entrepreneurs find social media to be a nightmare. But against popular myth, sale LinkedIn really does not require you to be social media maverick to optimize its full potential. LinkedIn is a valuable service that allows entrepreneurs to connect with other peers in their field, diagnosis find potential employees and make contacts with your customers. This post will let you know how to make the most of it.

What Is LinkedIn?

LinkedIn is a professional networking site. When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts.

Why You Need A LinkedIn Profile ASAP?

LinkedIn has more than 90 million members in over 200 countries around the globe.It is slowly becoming a pre-requisite on resumes. Via LinkedIn, you can accomplish a lot of things:

  1. Find and be introduced to potential clients, service providers, and subject experts who come recommended
  2. Create and collaborate on projects, gather data, share files and solve problems
  3. Be found for business opportunities and find potential partners
  4. Gain new insights from discussions with likeminded professionals in private group settings
  5. Discover inside connections that can help you land jobs and close deals
  6. Post and distribute job listings to find the best talent for your company

How Can Entrepreneurs Leverage LinkedIn?

When you are an entrepreneur, your success as a businessman and your competitiveness as a company depends upon faster access to insights, resources and people you can trust. This is where LinkedIn allows you to make invaluable connections with among the most influential people in your industry.

Here are a few tips to leverage LinkedIn:

Upload A Professional Profile Picture

LinkedIn is not like Facebook. Read that sentence again – n-o-t like Facebook. So if you have a profile pic with you holding a beer mug with a clown hat – rest assured that, no one useful will connect with you on LinkedIn. Except, may be other people with beer mugs in their hands. So make sure you have upload a decent, sober and professionally acceptable profile picture.

Get Recommendations

Getting recommended by anybody might not be very useful. But it is generally a good idea to get recommended by your clients and colleagues. You have to ensure that your “recommendations to connections” ratio is not absurd. Because if you have 300 connections and only 1 or 2 recommendations it does not look good on your profile.

Make Full Use Of Your Job Title

LinkedIn allows you to include your Job Title while creating the profile. So instead of writing CEO of “Lloyd Consultants”, you can edit it as CEO of “Construction consultants – Lloyd Consultants”. By doing so you ensure that you are more “findable” when other users are searching for construction consultants. This in turn opens your door to many more business opportunities.

If you would like to connect with me on LinkedIn, please feel free. Here is the link to my LinkedIn profile:

5 thoughts on “How Can Entrepreneurs Leverage LinkedIn For Business Opportunities?

  1. Jack | TeenBusinessForum

    The best use of LinkedIn for me is figuring out how to connect with someone I don’t know. Crazy example. Let’s say I wanted to connect to Richard Branson. I search for his name to see if anyone in my network is somehow connected to him through 3rd or 4th degree. If someone is the 2nd degree, I will ask that person to make an introduction.

    1. Vivek Krishnan Post author

      @Jack- Yep, LinkedIn offers that great feature. Because it really helps you eventually go up the connection pyramid – slowly.

  2. Web Design Company Philadelphia

    Yes it is absolutely right Linkeld is quite useful for the promotion of our Business. Linkeld Aisesstac that offers many ways related to our Business and it connects us with people is good enough for our Business because any of us Such self-get .

  3. Richard

    Thank you for the information Vivek, I’m going to go and register my business right now … do you think the service is best for getting JV partners as opposed to clients?

  4. Eric Davis

    LinkedIn’s groups are also really useful. There are two types I find useful:

    Alumni groups: these are people who all have something in common in their past like went to a college or worked at a major company. These groups are easy to make new connections.

    Interest groups: these groups are based around specific skills or work interests. While it might be harder to make connections here, you can work with the group easier since they are your peer group. The more popular ones are also a great source for industry news.


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