Investing In Domain Names

By | 2010/06/22

I have bought a brand new domain and I intend to develop it soon. The domain is: – this is an extremely keyword rich domain. In fact, I was surprised when I saw that it was available. It is a beautiful domain name that has keywords like FIFA and WC. FIFA is the World’s richest sports body and WC is for the World Cup, the most popular tournament in the whole world.

The only thing that worried me was that the next World Cup is in 2014, so I have a minimum of another 3 years to go before the searches related to this niche hit an all time high. Well, at least I have lots of time.

Since, I plan to develop this domain I have also looked into possible monetization potential in the niche. Which I have found plenty, mainly through CommissionJunction ( and Amazon. Both of them offer a great deal of affiliates which I can sell related to football.

When I told my friend I had bought this domain, he said I was “out of my mind” – the next World Cup seemed eons away and a lot happens in four years. He called it a wasted investment. But within my own mind, I know that this could indeed be one of the best investments I have made provided I see the opportunities.

I hope things work out, only time will tell.

2 thoughts on “Investing In Domain Names

  1. Robin

    Do let us know after FIFA about the traffic you obtained. Some statistics would be better.


    1. Vivek Krishnan Post author

      @Robin- Yes, I will be providing a follow-up article pretty soon.


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