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Linking out will NOT reduce your Google Page Rank

One of the most common misconceptions by bloggers is that linking out will reduce your page rank. There is no truth in this fact. It is the right of a webmaster to link out to blogs or websites that he finds worthy. There are examples of many blogs and websites in the internet that link out to many sites and yet have a PR 7 or PR 6.

This myth initially started when Google started hitting hard on blogs that linked out to blacklisted and poor websites (Adult, Malware, Blackhat SEO etc.). These sites were called link farms, since, they simply linked out to a huge number of websites without any relation to their own niche. Neither did the website linking out have any quality content. So these linkfarms began to get blacklisted in Google’s index.

Another controversy that promoted this myth was when Google started punishing those who sold static html links on their blogs. This helped the publisher gain money and advertiser generate link juice for his website. Google did not like this manipulation and screwed the Page-rank of many good blogger. Although, most of them did get back their pagerank at the next Google PR update.

But when bloggers like us who create content that is good there shoudl be absolutely no fear of linking out. In fact, linking out is very important to create a give and take community. And to provide more information to readers.

Have you any idea how many blogs and websites pro-bloggers like Daniel Scocco and Darren Rowse have linked out? Thousands of them. So don’t worry about linking out.  Spread link love and let your website grow.

About Vivek Krishnan

I am the Founder-editor of I started this blog in 2009, while in college with a lousy internet connection. Today this blog receives over 30,000 page views per month. As a person, I am a wanderer, dreamer and part-time pessimist.


  1. What you say is exactly right. I came across some of the bloggers who rejected a link exchange with me saying that their PR will fall down if they link to me…Its nothing but just a myth.
    .-= PTCEarner´s last blog ..Ways to Make Money With Twitter =-.

  2. it will be better to put that nofollow dosenot save the pr leak so its useless to do the nofollow thing…

    thanks for the awareness post, hope now more and more bloggers will start linking out actively 🙂
    .-= Uttoran Sen´s last blog ..How to setup Facebook fan page for your Blog =-.

    • @Uttoran – “no follow” tag is a stupid idea by Google, to overpower those who sell links. It should not be used by guys like us!

  3. Oh, Until now i was thinking that blog roll and other kind of linking reduces the PR.
    .-= Ramkumar´s last blog ..Password Manager for Chrome =-.

    • No Ramkumar, it definitely does not affect your PR. It is my guarantee. I have linked out a lot in my previously successful blogs. It did not affect my PR. In fact, I made a lot of nice blog friends.

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