If you are one among the brave souls who have taken on the tag of an entrepreneur to begin a venture on the internet then this post is for you. Because like all internet entrepreneurs, you will come to meet the truth in the end – Marketing your internet business is way more important that what your internet business is all about. There are so many startups on the internet but many fail because of a stupid system of marketing their business or company.
In todays post I would like to share with you some points which will be very very helpful to you when you market your business. Here are a few mistakes most internet entrepreneurs make while marketing themselves onlines:
Spending Money on Public Relations
Spending money on Public Relations!!? Does your month-old startup really require a public relation campaign. There are many PR campaigns that are initiated by startups like booking bill boards, getting published on authority newspapapers like WSJ or Business Standard etc. Many startups try to emulate PR campaigns started by companies like Pepsi, Adidas, Sanyo and so on.
Unfortunately, many fail to realize that PR campaigns like these are more important for these big corporates because they need branding, their business is quite strongly established. These expensive PR campaigns with articles on magazines and newspapers are targeted at creating a distinguished brand for themselves. Whereas, a startup requires business, branding will come eventually! So don’t waste your money here.
Buzz All Over the Place
I would love to give a very effective hypothetical example here. Suppose you begin an internet business that sells gardening tools and accessories. Then a “bright” (ahem!) idea strikes you – you think that Gizmodo and TechCrunch are among the most popular blogs on the planet why don’t you pay them hundreds of dollar for a review or an ad spot. Then you will be rolling in the dough. Wrong Move!
If your company sells gardening tools promote it on the top gardening sites on the internet – not the top gadget or technology sites. I can guarantee your customers will be much more from the low traffic gardening sites than the monster-traffic technology sites. Don’t put your company all over the place, know where to generate the buzz and you will save a lot of money.
A Note About The Viral Content You Have Written for Your Company Blog
Writing great viral content is a super way to pull in targeted readers who will be interested in your service or product. But make sure your content is related to your internet business. Many startups screw up on this point, their high-traffic articles are hardly oriented towards their area of business. So almost negligible visitors would actually consider turning into customers in such cases.
It is a tricky game, marketing your internet business. But the intelligent move is to think whether the places where you are creating buzz is right or not. Marketing money is precious, it can make the world of a difference between the success and failure of your internet business.