You must have heard that SEO is extremely important as it can create a whole lot of difference between success and failure of a blog. But what you probably didn’t hear is that doing a few things wrongly while working on your blog’s SEO can greatly hamper your blog’s growth and might even get you blocked from search engines.
In this post we will discuss the top 5 SEO blunders that you need to avoid to ensure smooth sailing for your blog. Even though most of these are quite rudimentary, most bloggers often end up neglecting them and paying the price later. So here they go:
1. Duplicate Titles
I’ve come across a number of bloggers who just copy the title of some of the top performing posts on search engines, thinking that doing this will get their post on the top as well. However this is a very bad strategy to follow since search engines hate any form of duplicate content. On top of that, if you do this for a number of posts on your blog, readers will soon realize that you are just a copycat and your credibility will take a major hit.
2. Copying Snippets from Other’s Posts
While some call it researching and putting together information, I call it blatant plagiarism. Even if you copy one line from one or two blog posts, thinking that no one would get to know and you would be able to create a longer post, it can result in a duplicate content penalty for your site. What’s more, the person from whom you’ve copied might come to know about it if they use the CopyScape Plagiarism checker and they might file a DMCA takedown notice against your blog, which will soon get you kicked out of the blogosphere.
3. Keyword Stuffing
Keyword stuffing refers to the act of using too many keywords in an article, in an attempt to boost search engines rankings for a particular keyword. Until recently, a wide majority of bloggers used to stuff their blog posts with their desired keywords, and it used to work pretty well. But since Google introduced the Panda and Penguin updates, you can almost be sure that doing this will result in a domain wide penalty for your blog. You should also avoid using plugins such as Search Terms tagging, which list the keywords have used to visit posts on your blog since it counts as keyword stuffing as well.
4. Engaging in Link Exchange
In an attempt to build backlinks to your blog, some bloggers engage in link exchanges with other bloggers. Though link exchanges were a hit till a couple of years back, they should be avoided now since Google is well aware of the tactics used by bloggers to boost their search rankings. In fact I know a lot of bloggers whose blogs have been slapped with a penalty by Google for using link exchanges. Instead you should use other safe backlinking methods such as guest blogging, blog commenting and social media networking.
5. Using the Same Anchor Texts
Even though you may be busy building backlinks for your blog, did you ever pay attention to the anchor texts you are using? If you are using the same anchor texts everytime, you might soon be in trouble. Since the penguin update, many bloggers have reported that their blogs have been severely beaten down in rankings since they used to link back to their blogs using only a few anchor texts. To be on the safer side, keep a list of a number of desired keywords and use them as anchor texts every once in a while for backlinking to your blog.