Should You Invest in a .XXX domain name?

By | 2011/12/18

The .XXX TLD is by far the most ineffective attempt to filter porn by ICANN, physician the International Corporation for Assigned Names and Numbers. This extension was launched by them to help parents keep a check and prohibit their child from accessing any site ending with .xxx. At the same time, diagnosis adult websites can still operate their content on .com and other extensions. This makes .xxx an ineffective tool. But like all extensions, the .xxx does offer some investment opportunities.

Should you invest in .xxx domain name?

To answer that question, let me tell you what is the current demand state of .xxx. The company that is in charge of managing the .xxx extension is the ICM registry. They are a Florida based company. The sale of .xxx domain names went live on December 6th. And what has happened is non-sexual and respectable universities/organizations are scrambling to grab .xxx domain names for their brand. Surprised? Here is why: a spokesman for the University of Michigan said, “This is viewed as a rational and practical step to protecting our image.” It’s true—the school certainly doesn’t want some porn company launching a GirlsOfMichiganUniversity.xxx website.

But what is the investment opportunity for internet entrepreneurs here?

It could be a wise option not to invest in a .xxx domain name. Your investment could take a long time to yield returns.

Some reasons why you should not invest in a .xxx

  • Most porn companies are still operating on .com and are not really switching to .xxx. If anything, they are only purchasing .xxx related to their brand.
  • The amount of complications and possible legal actions are not worth the investment. Some adult companies are giving legal threats against ICANN to colleges that have booked .xxx combinations to protect their good image.
  • History has shown that no other TLD other than .com has really caught on. The .xxx sure looks like it is going down the drain as well.

Some reason why you should invest in a .xxx domain name

The above mentioned points are some of the cons of investing in .xxx. However, there is a tendency that when .xxx investments give returns, they might pay back in a very big way. It could be a wise investment if you are ready to sit with it for a long time.

A quick tip, unethical though it may be. You can invest in .xxx extensions for brands that are non-adult, they will usually come scrambling for buying that domain from you considering the potential image risk they will carry.

So, it completely boils down to you for making a call to invest. It may not be a definitive returns market but it might be worth a shot at.  The .xxx domain names will also be heavier on your pockets. They cost $70 which is almost 7 times the regular price of a .com extension and such.

Namecheap has started sale of .xxx domain extension at a special introductory discount. You can buy a .xxx domain name from Namecheap.

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