Branding your blog, basically means creating a permanent awareness and recognition of your blog among the readers and other bloggers who are associated to your niche. Branding is a subject which has been over-hyped and has been considered more difficult than it really is.
Decide between Using Your Name or Your Site’s Name: This is a dilemma which many bloggers face. Especially, when it comes to commenting and writing a guest post you must have a clear decision in your head whether to give with your own name or use the site name as a branding name. Both alternatives have their disctinct advantages and disadvantages – it is up to you to guage your priorities while choosing your representing name.
Invest in a Theme: Invest in a professional design. It does not cost a lot these days. Over that there are tons of options available. Apart from the obvious benefits you reap in branding your blog, you would also feel like writing on a blog that looks cool.
Professional Logo: Get a profession logo designed by some expert. Don’t sit with a Colored sketch of the blog name and call it your logo. If your blog were to become popular then is that the kind of logo which you want people to see. Create or get some one to create a professional logo which you can use on your site.
Be Consistent in Your Colors: When you have so many profiles in todays internet – the one way to reinforce your brand is through maintaining a color consistency. You would want your Blog’s color scheme to match your Twitter profile’s color theme – so on. This is a powerful way to get people to engage in your blog’s brand more deeply.
Your Photograph: Get an intelligent picture of your takes. Your photograph is basically the personality which you project. So if you look grouchy and sad in your pic then that is what people will think of you as. This is a negative branding that you are achieving. So get a professional photograph taken which you can use on your blog, profiles etc. People should recognize that face well.
So as you can see achieving branding on your blog is not as difficult as the “experts” claim. It is more about having to invest and work on your presentation a little bit. A few sensible moves towards branding and you can achieve a lot more than you expected out of your blog.