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Marketing

Trend: Brands Cashing In on Happiness

Companies have started pursuing happiness. Branding is now having a strong connection to an emotion that people connect to most easily – Happiness. Countless brands in India (worldwide actually) have started using Happiness in their marketing strategies by including it in their tagline. The basic aim being that the brand should render its consumer a sense of well-being and joy.

Here are a few brands that I came up with, that are using the Happiness factor to boost sales:

BMW

This is one of the first brands that comes to my mind when Happiness is involved as a marketing gimmick. This luxury car manufacturer uses the “Joy” tagline in almost all their promotional bill boards – it is one of the best examples of companies cashing in on selling happiness via their brands.

Cadbury Chocolates

They are also a brand which makes use of Happiness as a medium to market their chocolate bars. The tagline “Share Cadbury, Share Happiness” basically aims at creating an image as a sweet for bonding. Its consumers are made to feel that sharing Cadbury chocolates is a great way to spread happiness to other people.

Moser Baer

Their corporate tagline is “Rewriting the Future”, however, when they came out with their low cost movie CDs in the Indian market, they brought out a new tagline for it as well. Moser Baer uses “Hello Happiness” for marketing their movie CDs that sell for anywhere between INR 25 to 35 (which was a novelty in the Indian market at a time when movie CD and DVDs cost anywhere around INR 80 to 150).

Coca-Cola

Then of course, who can forget the God of all brand Coke using “Happiness” for their 2010 Fifa World Cup campaign. The tagline which they used was “Open Happiness”. They came out with a pretty strong campaign that was meant to emotionally engage its consumers. It was a great branding strategy with it being the Football world cup and all, since people were potentially more vulnerable to such campaigns at the given time.

Domino’s Pizza

This is a company that markets itself on customer delight. They have a tagline “Khushiyon Ki Home Delivery” (Home Delivery of Happiness) – there is seriously nothing more direct than this when it comes to an example where a brand is leveraging Happiness as a way to sell to its customers. When the Domino chain’s global president and CEO, Patrick Doyle , was in India (in March ’10) he was asked about the tagline and he said, “We will never change our tagline ‘khushiyon ki home delivery’ which cuts through the advertising clutter.”

Share other brand names below that I have left out in this article. Thanks!

Marketing

The Top 10 Beer Brands For Entrepreneurs

There are two kinds of people in this world, guys who drink beer and guys who worship beer. For me, beer is the ultimate drink. I would prefer it any day over Whiskey, Brandy etc. In this post I decided I would write about the top 10 beer brands every entrepreneur should drink.

From the beginning, beer has been about connections – people coming together, strangers becoming friends, and old friends becoming even closer. Because beer is more than just an alcoholic drink. It represents a philosophy of living in the moment that has been embraced around the world.

We rarely see in the movies, a very powerful personality drinking beer – but the young entrepreneurs today are surely changing that and beer is becoming a favorite among the entrepreneurs community.

Again, this post may not really have the brand that you personally like so you can help adding to this list in the comments section. For now, here is the Collegefallout List of top 10 beer brands for entrepreneurs, enjoy!

Budweiser

Budweiser! There is no human on Earth who has not heard about this beer. Truly, it is the King of Beers. Budweiser perfected its brewing recipe in 1876 and not once have the messed with it for the last 133 years. This long a time is testament to the unparalleled flavor and refreshment offered by this beer.  In the end, Budweiser is the best beer. Period.

Carlsberg

The tagline says “Probably The Best Beer” and its true, Carlsberg really is one of the best beers you can have to relax. It has a really complex taste which is a treat to your senses.  Their brewed beer is tested by a specially trained blindfolded staff for sampling. So, if you want a beer that you can trust tastes great, try Carlsberg, its brewed by masters and blessed by guys like you and me.

Corona Extra

There’s something about drinking a Corona Extra that’s different from drinking any other beer. Corona is a simple, genuine beer that stands as an embodiment of good taste. It has one of the most recognizable bottles in the world. It has been brewing beer since 1925 and the quality and brewing process stands.

Heineken

Drinking Heineken is truly a world-class experience. It is one of the most popular international premium beer brands. The historic Heineken brewery is Amsterdam’s one of the most impressive heritage sites.  Drinking a perfectly-poured Heineken is a great way for entrepreneurs to relax after a particularly tough day.

Foster’s

William and Ralph Foster created this world-famous Australian beer in 1887. The Foster beer cans are known as “Foster’s Oil cans” because they resembled motor-oil cans. And the name stuck. Frankly, no complains from my side about it, I like the can almost as much as what’s inside. Foster’s gives a bold flavor to beer – 100% Australian!

Guinness

Guinness is drank by beer connoisseurs, and all around beer lovers. It has a strong taste which separates the men from the boys. A distinctive feature is the burnt flavour which is derived from the use of roasted unmalted barley. This beer is Irish in origin and is the best-selling beer in Ireland. It is a brand that no beer-loving entrepreneur should miss.

Stella Artois

Stella Artois originated from Belgium. It is named Stella after the Latin word for “star”. Another one of those brands of beer that an entrepreneur has to drink in his life. Olivier Adams who is the heir to the Stella fortune is co-founder of the Belgium band Lords of Acid. Stella Artois is truly a historical beer, tax records exist from 1366 for Leuven’s Dennis Horeney’s Brewery. In 1708, Sebastianus Artois became the master brewer at Den Horen, and gave his name to the brewery in 1717.

Coors Light

You might get an impression that this is a dream beer for high-school kids, because its a light beer. But nevertheless, it is a really good beer for entrepreneurs as well. Because, its light and enjoyable as well. It was first produced in 1978. If you want something stronger, there is always Coors Original. This brand was founded by Adolph Coors.

Beck’s Beer

The history of this beer is enough to keep entrepreneurs thrilled enough to drink it. Three men from three professions, a builder, a businessman and a brew-master got together to create a beer brand today known world-wide for its ultimate taste – Beck’s. The brew-master was Heinrich Beck. This beer was founded in the bustling town of Bremen, Germany. Yes, its a German beer and it will blow you away – guaranteed!

Kingfisher Premium

Ever since its inception, the brand has not only succeeded in guarding its numero uno status, but has also been able to evolve into one of the most contemporary and aspirational youth icons of today. Young entrepreneurs will find Kingfisher their perfect partner for almost anything – food, sports or business. Kingfisher Premium definitely lives up to its slogan – ‘King of Good Times

Don’t agree with the list? Add a new item below and also share your view on the brands already listed.

Blogging Tips

Your Brand Is More Important Than Your Content

I am a big believer in branding. It is my strong belief that a good brand image can reduce your hard work by ALMOST 50%. This is especially true when you are in the blogging arena where a million other bloggers are providing the same content as you – maybe even better content than yours.

This is why I titled this post that – your brand is more important than your content, needless to say content is important. But a good brand image will help you to boost you to higher levels of success and income even with the usual content. This is in fact one of the reasons why many bloggers will make four-figures online teaching things that you explain much better on your blog.

Invaluable Tips On Branding Your Blog

Let me take a real life example on branding. We all know the two major fantasy films in recent times i.e. Harry Potter Series and LOTR (Lord Of The Rings). In Harry Potter’s opening, HP earned way more than LOTR did. Even though LOTR was actually a much better movie, HP had an overwhelming brand value which undermined LOTR’s success.

Also, while creating a brand out of your blog you should also focus on branding yourself in the niche. As a person who is regarded among the niche circles, you will find success no matter what you do on the internet. It can be an e-book which you release or a new blog that you start. Whatever, your initiative may be, a good personal brand will give a kick start to any new venture you begin.

Investing In The “You” Brand

Hope you found this post useful. Do leave your comments below.