Browse Tag by Internet Business
Marketing

Guerrilla Marketing For Internet Entrepreneurs

The term “guerrilla marketing” became a rage in the 1980s, defining it as an approach for “achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.” Almost instantly, small business owners became the adopters of this marketing style that thrived in low costs and higher investment on energy and tactics to grow one’s business. Effort was started to being acknowledged as the new investment capital into business.

Applying Guerrilla marketing to small businesses is difficult and requires a great deal of innovation. However, as I thought further, I figured Guerrilla marketing techniques are perfect for internet entrepreneurs. The internet is in fact the best place where we can apply Guerrilla marketing in all its glory.

Social Media is the most powerful Guerrilla marketing tool that you have with you. If you are someone who is intelligent and has a good grip on social media then you can save yourself a lot of money which otherwise would have drained on advertising.

Here are a few tips on Guerrilla marketing for internet entrepreneurs:

Business Blog: A well-maintained business blog written in a very interactive fashion is one of the best tools. It can boost your search engine rankings as well as be a forum for you would-be customers to get an insight into your company. Always take your business blog seriously.

[Related post- 10 Business Blogging Tips]

Guest Posting: Guest post on high page rank blogs and grab a link to your company website at the footer. Not only will you be getting good quality backlinks but you will also grab the attention of potential clients, provided you do the guest post in a blog that is related to your business.

[Related post – 10+ High Pagerank Blogs That Accept Guest Post]

Spy: There are so many tools online today that will tell you how well or how bad a website is doing. You can also get real time updates on what your competitor is up to by following them on Twitter, Facebook etc. Moreover, if you think your competitor is getting more traffic you can study their website backlinks. Some online spy work can do wonders for your business.

[Related post- 5 Killer Tools To Spy Your Competition]

Facebook and Twitter: “A business can achieve online presence with nothing more than a WordPress blog and a Facebook business page,” says Peter Wylie, lead researcher for the Emerging Media Research Council of Three Ships Media. These are tools that allow you to reach a far wider audience absolutely free.

[Related post- 5 Ways Internet Entrepreneurs Can Boost Their Online Presence]

The above Guerrilla tactic are tailor-made solutions to cut advertising cost and branding expenses. This is the leaner and meaner way to run your online business. Let me know what you think below!

Marketing

3 Ways Twitter Can Help Your Internet Business

Twitter is an asset to internet business. In any business there are three important parts – customers, your company and its competition. Twitter as a social media, can help you in all of these three aspects. It can help you update yourself on your competition, what your clients are talking about you and in your brand management.

Here is a more detailed explanation of how Twitter can help you in your business:

Keeping Track of Competition

You will have other companies in your industry who are competing for the same customers as you. Twitter will help you look for other people in your field and follow them. Keep track of them and see what new initiatives are making them tick and what is not. It is very important you track your competition because inaction to their progress can backfire on you.

Keeping Track of Clients

Follow clients who have used your services or are clients of your products. This gesture in itself will make them fans of your customer feedback. By following their tweets, you can understand what is important to them. Tailor your products and services accordingly and it will be very helpful in the customer satisfaction of future clients.

Keeping Track of Yourself

Apart from tracking of your competition and your clients – Twitter is very good to keep a tab on what people are talking about your business. You can search Twitter for your company name or products. Check if people talk about it and what they say. Is it good? Thank them. If it is not, get their feedback. What is lacking? This is also known as brand management. Twitter can come in as a very effective brand management tool.

How do you use Twitter in your business?

Marketing

Top 10 Business Blogging Tips

Business blogging does not follow the same rules of personal blogging or blogging for money. These 10 tips for business blogging (different from the usual!) will help you create a great blog for your company website.

There is also an article, if you want to view examples of some awesome business blogs.

Here are the top 10 business blogging tips:

1) Be regular: This applies to all kinds of blogs. But many think that business blogs have the liberty to be lax on posting frequency. Don’t do so!  Make sure that fresh articles come up on your blog regularly.  Blogs that are rarely  updated never gain momentum.

2) Don’t Oversell: Yes, it is true that the business blog is supposed to help your business. But don’t oversell through your articles. You need to strike a perfect balance between information posts and the posts that you use to promote your product/services. If you try to sell on every post you write, it is very hard to gain a customer base.

3) Get Authorities: You do not have to do it all yourself.  Invite experts, clients, authors others related to your business to write on your blog.  This is a great way of gaining authority and trust from your readers – which is a must for a successful internet business.

4) Clear contact information: Your readers should be able to reach you easily. Accessibility to the author is an issue that most business blogs face. make it easy for people to get in touch with you: Phone numbers, email addresses, social media and IM names, whatever. Throw the kitchen sink at that contact page, because you don’t know what other people’s preferred communication style is.

5) Connect Your Blog and Website Clearly: Business blogs can be a great source to create a lot of traffic to your company website. For this reason make sure that your company website and the business blog is connected clearly where visitors can see them. You can use  a subdomain (blog.yourdomain.com) or  (yourdomain.com/blog) for your business blog. Whereas, the main domain (www.yourdomain.com) can be your company website.

6) Leverage Social Media: Have a Facebook Like box, Twitter Follow Me badge on the sidebar. This will help you connect with social media platforms to your readers.

7) Not just articles: Don’t stick to words only. Create an interactive business blog using multimedia such as infographics, videos, pictures and slide shows. Provide links to other related articles on your blog as well as to other useful content on the internet. Use polls and surveys to increase interactivity.

8) Don’t Consider Ads: The primary aim of a business blog is to generate business for your company so it is not such a great idea for you to place third-party ads. Since, it looks unprofessional. However, you can add ads for your own company or service as well as partner websites.

9) Learn By Asking: The ultimate secret of business blogging is asking your customers what exactly they want. This cannot be achieved by talking all the time. Stop talking and observe what is it that your readers are hinting at. And of course, asking them directly is also an effective way to know what they have in their mind. You need not be the be-all and end-all to gain a million customers.

10) Set Goal and Measure Progress: If you are ever wanting to reach somewhere then you business blog needs to have a specific goal. This goal-setting needs to be done by you. More so, you should also be able to track its progress.

For this you can use services such as Google Analytics. But since this is business blogging it would also be useful for you if you know what people are saying about you. Y0u can use services like socialmention.com, trackur.com for that.

I hope these 10 tips are useful in your business blog. They will help converts your readers into customers. If I have overlooked any point, do let me know with your comments below.