Browse Tag by Mistakes
Marketing

3 Fatal Mistakes Committed By Internet Marketers When Writing Web Content

The copy you publish on your site is the most pivotal element that ensures your visitors are engaged and interested in your content. Although copywriting is a specialist field on its own, you do not need to study toward a degree to churn out web copy that is effective.

There are certain basic errors that online marketers commit when writing web copy and these mistakes can be described as “fatal sins” because they are completely improper. In this article I will enlighten you on these errors and I will provide the necessary knowledge to help you steer clear of unacceptable copywriting practices.

It’s Not All About You

A common mistake made by many web content writers is misdirected copy. Instead of speaking to the reader many writers write in the first person by using words like “me”, “myself”, and “I”. This is a fatal error and somewhat selfish in my humble opinion! This approach destroys any hope of you connecting with your reader and can indirectly cause your website visitor to feel detached.

Your web copy has the power to draw a visitor in, mesmerize them, and it can even evoke intense emotion within your reader if it is done right. Writing in the second person by using words like “you” and “your” is the first step to creating a relationship with your reader through your content.

Over-Hyped Sales Copy

A few years ago online buyers where easily taken in by hype and conspicuous sales copy. But the sane “once bitten, twice shy” certainly runs true with regard to current online buying behaviour. Online customers have grown wary and are extremely tentative when they encounter sales copy that is over hyped. This type of copy is like a door-to-door insurance salesman that can’t take no for an answer – it becomes annoying to the reader.

Instead of following the former approach you should rather focus on providing an informative and detailed review of the product you are selling. Point out the features of the product, the positives as well as the negative aspects. Be subtle in your praise and unbiased in your overall review. And most importantly – use the product before you actually review it.

Web Copy That Spreads Misinformation

Authority is a significant determining factor in turning a visitor into a buyer. The knowledge you share in your copy can heavily influence the buying decision and one way to completely destroy your authority on any subject matter is by spreading myths and misinformation. For instance: if you want to establish yourself as an authority figure in the SEO software niche, you will need to ensure every product you promote, every article you write, and every newsletter you send out is thoroughly researched and your web copy contains information that is factual.

To elaborate further: lets say you are trying to sell some type of spinning software, and you use duplicate content penalties as your basis for promoting the product in your web copy then you are opening yourself up to be lambasted. The reason being, there are many myths that revolve around duplicate content and even a newbie will be able to separate truth from lie on the subject matter.

If you commit any of these “fatal mistakes” you will be doing yourself an incredible disfavour. Always ensure you speak to your reader directly, you avoid conspicuous sales copy, and you cross check every letter that you publish on your site. By doing this you will evade the judgement of a buyer who is turned-off because you committed one of these fatal sins.

This is a guest post by Saksham Talwar, who is a part time online entrepreneur and marketer. He likes writing at his coupons blog where he shares Network Solutions offer code and 123inkjets coupon codes. You too can do a guest post on CollegeFallOut.

Marketing

The Top 5 eCommerce Internet Startup Mistakes

eCommerce startups are very popular on the internet. This is because people are quickly finding that buying stuff online is much more time-efficient and cost-efficient. Internet entrepreneurs understand this fact and all want to milk this opportunity. Hence, we see so many eCommerce startups mushrooming daily on the net.

In this post I discuss the top 5 eCommerce startup mistakes made by entrepreneurs:

Ignoring Online Trust Issues:

It is very difficult for an online consumer to trust a new eCommerce site. Right from doubts about th quality of the product to the pricing, they are very insecure. One of the reasons why eBay and Amazon are on a roll is that they have already established a huge degree of trust with their customers. So when you have an eCommerce site you need to be able to build on the trust. This can happen by getting featured on good websites or blogs. Other steps include a well-updated Privacy policy and other user agreements before the registration of a potential user.

Focusing on web development and neglecting marketing:

This is another very amateur mistake made by first-time internet entrepreneurs. They get so obsessed on making their eCommerce website aesthetic and conversion-oriented, they forget a basic thing – how will people find you? It is just so typical of few entrepreneurs to blow their budget on web development that they are left with nothing for their marketing efforts. Usually, a wise entrepreneur understands that he will need to spend more on marketing than he would do on developing the website. There is no point having a high-conversion website when no one is coming over to actually get converted. It is food for thought – chew on it.

Not Optimizing Your Web Analytics:

For whatever reason, either because some don’t understand web analytics or because they find it time consuming, web analytics of a business website is ignored. Get this one fact straight – your analytics are a treasure trove of intelligence data about your visitors and how visitors behave on your website. Nothing matches Google Analytics, so make sure you take a look and interpret all the data stored in your analytics dashboard. You don’t need to hire a special guy to interpret all the data for you – it literally is child’s play. Just give yourself some time with it.

Forgetting online visitors are not as committed as real visitors:

It is easier for brick and mortar businesses to sell (as compared to online stores). The main reason behind is that online visitors will never be as committed to buying something when browsing websites. Whereas, a person who has drove all the way from his home to your shop will have a much more higher chance of buying something from you.

So what does this mean? Well, it means that even small details will hugely affect your online store performance. Also, there are millions of other eCommerce website options which are just a few clicks away. This is a very tricky situation for any eCommerce startup.

Complicated Payment Gateways:

So many times when I have brought stuff online, the only step that remains is to pay. Then opens a complicated checkout/ payment gateway – if anything I start to get worried about where my money is going. Sometimes I am just unable to figure out how to go about the payment gateway because they look fishy as well as are totally non-intuitive (a very bad combination). Moral of the story– you will lose customers you had by the balls if your payment gateway sucks! Make checking out smooth and easy, even if it means investing that extra bit, because that is what will keep your customers returning to your online store.

That’s all for now folks! Let me know your suggestions on mistakes made by eCommerce startups.

Blogging Tips

5 Web Design Mistakes You Should Avoid

You can call me a big browser as I browse a lot of blogs and websites daily. So during my daily visits to the sites on the WWW, I found some web design mistakes which were really irritating.

This is why I came up with an idea to come up with a post about 5 web design mistakes you should avoid, so that you do not end up irritating your readers.

I have also written a post on 12 blogging mistakes you should avoid.

Here is the list of 5 web design mistakes you should avoid:

Do not clutter your website with badges: I have seen so many bloggers, even pro-bloggers who use a list of badges in their sidebars to show some awards they have won- except no one has heard of these awards. Avoid cluttering your blog with badges as it looks unprofessional.

Make sure to include contact details: It is just plain dumb if you have a website that does not allow a visitor or reader to easily contact you. Most sponsors, reader feedback and other concerns will reach you through your contact details that you provide. So put up your contact details where everyone can see it easily.

Do not use pop ups: Pop-ups are dead. The reason is that these days most browsers have an effective pop-up blocker. Pop-up blockers are popular because visitors find pop-ups irritating. So unless you are really into pissing off your readers, never use pop-ups.

Do not open new browser windows: I know that it feels safer to get users to move to a new browser window for a third-party link, as that will keep them on your site. From my browser experience, I can safely conclude that readers hate links that cause a new browser window to open up. In most cases, they will come back to your site which is why they have a big”Back” button on every browser.

Do not use fancy fonts/harsh colors that are unreadable: Readability is very important. There are fonts that look really good but, most of them are not worthy of getting published on a website or a blog. So make sure you use a simple font that is clear and easy to read for everyone. Same goes for harsh colors, using colors that are too harsh can give your readers a headache. Keep things as sober as possible.

I know this is a short list of web design mistakes, I will be coming up with a more comprehensive list soon. Leave your comments below.