Browse Tag by Social Media
Marketing

How to Build a Personal Brand Online

In today’s competitive job market, it’s more important than ever to stand out in the crowd. For recent graduates just entering the work force, a personal brand is a great way to show the world who you are and what valuable services or skills you have to offer. Building a personal brand online is a highly effective way to market yourself if it’s done with care, and it could end up being your ticket to a very rewarding career.

Find Your Niche

Before you can even begin to create your personal brand, you need to know what it is. Who are you? What would you like people to know about you? What is your area of expertise? Once you have answered those questions, make sure you can back them up. A personal brand will only be successful if it’s built upon honesty and trust– you need the perception that people have of you to match the perception you have of yourself. Believe in yourself and your abilities, and most of all, be real.

Create a Resume

Once you know what your goals and intentions are, you can begin the process of building your personal brand. The first thing you should do is create a resume, complete with a cover letter and references. Because you are going to be branding yourself online, you need to have a resume online in addition to a printed one. VisualCV is an excellent online tool that you can use to create your resume, and it’s an easy way for employers or clients to find you. Tools such as this one allow you to incorporate all sorts of media into your resume including audio, video, and pictures–and you can create a few different versions of your resume in order to protect some of your personal information if it will be posted on your website or a social networking site.

Build a Personal Website or Blog

Having your own personal website or blog will not only make it easier for people to find you, it will give you a chance to tell your story. In order to really connect with people, you should personalize your site in a tasteful and professional manner. Post a picture of yourself and tell your audience who you are and how you got where you are today. Let your audience know what your expertise are, and back it up with factual information. What you write should exude confidence, but not come across as boastful. Your web address should contain your name or the name of your company or business, and your website should be appealing to the eye yet simple in design. Be sure to incorporate your resume and a portfolio of your work into your website or blog so that potential employers or clients can view your background and your work. You need to make a great first impression. Because of advancements in technology, many first impressions are formed in the virtual world!

Use Business and Social Networks

Don’t be afraid to market yourself using online networks. Creating profiles on both business and social networks can help get you noticed and they are excellent word-of-mouth platforms. Happy clients or customers often tell others, and sites like Facebook and Twitter can help them spread the good word. Although online networks can serve as very valuable advertising and networking resources, be careful. Adjust privacy settings on your profiles to prevent embarrassing photos or comments from showing up unexpectedly. Using these sites for branding purposes requires you to maintain a level of professionalism that doesn’t falter.  What people think of you can change in a heartbeat if they see something on your profile that is vulgar or offensive.  If used wisely, popular networking sites will help you create a name for yourself.

Establishing business connections and relationships does take time, but if you are passionate about what you do, people will begin to notice. By creating your own unique and personal brand that you whole-heartedly believe in, you will have the opportunity to show the world that you are a true leader in your field.

Guest post from Bailey Harris. Bailey writes about identity theft prevention for IdentityTheft.net.

Blogging Tips

5 Tips for Building a Successful Blog

We can all name a few blogs that would be categorized as huge successes.  But they didn’t get that way overnight.  Each blogmaster was very deliberate when it came to the steps they took that eventually got them to where they are now.  So, what can you do to put your blog on the path to future success too?  Use these tips to begin building a successful blog today.

1. Be true to yourself
 Write posts from your heart.  Be personal.  While a lot of posts are meant to be informative or instructional, that doesn’t mean you can’t put your own touches on them and use first person language (ex. I, me, mine).  The most successful blogs are those that are both professional and personal.  Let your readers get know you through your blog and you will have a better chance of success.

2. Make it useful
 Most of the popular blogs are popular because they are useful.  Yes, there are some phenomenons, but for the most part readers subscribe to a blog because the posts are helpful and increase their knowledge on a topic that they are interested in.  Approach every post from the reader’s perspective.  How realistic is my how-to post?  Is this new information that readers haven’t heard before?  Your goal is to be the know-all, end-all blog in your particular niche and the way to do that is to post dangerously useful content.

3.  Social media-ize your blog
 Bluntly put: you can’t afford to NOT take full advantage of social media.  It’s so simple to use and can have a good return on time-investment if you regularly use it.  Use Twitter to push your posts and interact with readers, and get on Digg, delicious, and StumbleUpon.  In addition, the power of networking with other bloggers should not be underestimated.  Find the big, well-established blogs in your niche and send them a link to a post of yours (only if it’s AMAZING and their readers will find it very interesting). Keep in mind, that 99% of the time, you won’t hear back from them because they get hundreds of spam messages and emails like yours every day.  However, you may just get lucky once or twice which is all you need!

4.  Use attention catchers
 Attention getting images and titles should become best practice for your blog.  Usually your image and title is what the reader sees first.  If they aren’t compelling enough, they won’t read any further and perhaps move on to the next blog that’s similar to yours.  However, if you have a great image and title, that brings you one step closer to winning over a new reader.

5. Interact with your readers
 When a reader takes the time to read your post, digest it, and leave a comment, that’s pure gold.  You don’t want to leave them hanging out to dry!  Since a blog is really just a big conversation, take the time to read your comments and respond to them.  Whether you reply with  a quick “thanks for your input!” comment or answer any questions, this goes a long way with readers and will keep them coming back for more.  In addition, don’t forget to respond to those following you on social media channels.  If a follower replies to one of your tweets, make sure you respond.  People want to get to know the mastermind behind the blog, so show yourself through your interactions!

Now that you have these important tips under your belt, you can begin your journey to a successful blog now!  The best way to learn is to try these steps and see which ones work best for you and be ready to tweak and hone them to fit you and your blog.  You too can create a popular blog.  All it takes is a little discipline and deliberation.  Happy blogging!

About the author:  Julia is a writer passionate about health, fitness & blogging. When she’s not running her dog she can sometimes be found writing about Smartlipo, cooking and a myriad of other topics.

Marketing

3 Ways For Effective Relationship Marketing

Social Media presence is very necessary if you are doing affiliated marketing. Relationship marketing is one of the best way to sell your products direct to your customers. Interacting with individuals, convincing them for buying your products, making them realize about the importance of a product is  all about Relationship marketing.

Social Media helps you to build a strong network and sell your products through relationship marketing. Although relationship marketing can be done without social media, however they can save you time. Instead of finding peoples, why not go to a place where you can find interested buyers for your products. However you must follow these 3 tips to make your relationship marketing effective.

1. Introduction

Starting direct from the promotion is not going to help, first introduce yourself. Interact with individuals, join different groups, post comments, give suggestions and build some reputation on the site. After that you can start promoting your product.

2. Communication

In relationship marketing communication plays very important role. No one is going to buy your product or service if your communication power is weak. So improve your communication skill and convince the user so that he can buy your product or service.

3. After Sale Services

Don’t think about one sale per one user. You will have to make long term relationship with your customers. After selling your service or product to your customer, send him/her monthly or weekly emails about the product or service. Ask him if he/she is facing any problem. In this way you will gain long term customers, and this will be your big achievement if you will gain long term customers.

Hope these tips will help you to make your relationship marketing effective and sell your products or service to your customers. Affiliated marketing is all about marketing your product or service in such way so that people can buy it. So follow the tips to earn good money from affiliated business.

This is a guest post  by Mark, who is working for Go-gulf.com, a Dubai based web design company that provides web design solution in Kuwait, Bahrain, Sharjah and Middle East. You too can do a guest post on CollegeFallOut.