Browse Tag by Tips
Marketing

Tips To Become More Efficient and Effective at Email Communications

Email is one of the most used tools for quick and easy communication with others. So it is worth spending a few minutes on understanding how you can get more efficient and effective at email communications.  Whether it is advertisement inquiries for your blog, business inquiries or to reach out to old contacts/friends we all make use of emails.

This post assumes that it is an email that needs to be sent to some professional, perhaps someone you do not know very well personally.

Here are some useful tips that you can use to better your email communications:

Use points

Whenever you are sending an email that needs to drive in many important points to the recipient, in that case using points is the best practice. Use bullets or numbered lists to provide a clear structure to your message. It first of all helps emphasize on the important points and the recipient will be able to go through the email quicker.

Be Specific

Don’t write an email like a blog post. Unless extra details are asked, you don’t need to overly elaborate anything. Simply stick to the facts – it’ll help you keep your message crisp. And people will stop dreading to see your name in their inbox.

Format well

Formatting is important, especially if you are sending a professional email. Emphasize important words with bold lettering. Use Italics where the need is felt. However, when you do this, remember not to overdo it. If every other word on your email is bold then it kind of defeats the purpose.

Careful when you are getting personal

It is absolutely fine if you want to connect at them at a very personal level. But there are a few points you should remember:

  • Avoid excessive compliments: Complimenting a lot will only be counter product. Especially busy people are really impatient with unknown emails. They just want you to get to the point.
  • Personable: When you are trying to be personable use signing off techniques like “Enjoy your weekend” or “Best of luck with that XYZ project”. Don’t overdo it again and try not to get too personal.

What tips would you suggest others to keep their email efficient? Share them below.

Blogging Tips

5 Tips for Building a Successful Blog

We can all name a few blogs that would be categorized as huge successes.  But they didn’t get that way overnight.  Each blogmaster was very deliberate when it came to the steps they took that eventually got them to where they are now.  So, what can you do to put your blog on the path to future success too?  Use these tips to begin building a successful blog today.

1. Be true to yourself
 Write posts from your heart.  Be personal.  While a lot of posts are meant to be informative or instructional, that doesn’t mean you can’t put your own touches on them and use first person language (ex. I, me, mine).  The most successful blogs are those that are both professional and personal.  Let your readers get know you through your blog and you will have a better chance of success.

2. Make it useful
 Most of the popular blogs are popular because they are useful.  Yes, there are some phenomenons, but for the most part readers subscribe to a blog because the posts are helpful and increase their knowledge on a topic that they are interested in.  Approach every post from the reader’s perspective.  How realistic is my how-to post?  Is this new information that readers haven’t heard before?  Your goal is to be the know-all, end-all blog in your particular niche and the way to do that is to post dangerously useful content.

3.  Social media-ize your blog
 Bluntly put: you can’t afford to NOT take full advantage of social media.  It’s so simple to use and can have a good return on time-investment if you regularly use it.  Use Twitter to push your posts and interact with readers, and get on Digg, delicious, and StumbleUpon.  In addition, the power of networking with other bloggers should not be underestimated.  Find the big, well-established blogs in your niche and send them a link to a post of yours (only if it’s AMAZING and their readers will find it very interesting). Keep in mind, that 99% of the time, you won’t hear back from them because they get hundreds of spam messages and emails like yours every day.  However, you may just get lucky once or twice which is all you need!

4.  Use attention catchers
 Attention getting images and titles should become best practice for your blog.  Usually your image and title is what the reader sees first.  If they aren’t compelling enough, they won’t read any further and perhaps move on to the next blog that’s similar to yours.  However, if you have a great image and title, that brings you one step closer to winning over a new reader.

5. Interact with your readers
 When a reader takes the time to read your post, digest it, and leave a comment, that’s pure gold.  You don’t want to leave them hanging out to dry!  Since a blog is really just a big conversation, take the time to read your comments and respond to them.  Whether you reply with  a quick “thanks for your input!” comment or answer any questions, this goes a long way with readers and will keep them coming back for more.  In addition, don’t forget to respond to those following you on social media channels.  If a follower replies to one of your tweets, make sure you respond.  People want to get to know the mastermind behind the blog, so show yourself through your interactions!

Now that you have these important tips under your belt, you can begin your journey to a successful blog now!  The best way to learn is to try these steps and see which ones work best for you and be ready to tweak and hone them to fit you and your blog.  You too can create a popular blog.  All it takes is a little discipline and deliberation.  Happy blogging!

About the author:  Julia is a writer passionate about health, fitness & blogging. When she’s not running her dog she can sometimes be found writing about Smartlipo, cooking and a myriad of other topics.

Marketing

3 Tips When You Can’t Get Your Business Name As The URL

Most businesses and bloggers would like to pick up a domain name that is directly suiting their needs or company name. But it is the year 2011 and it is easy to see that most intuitive and good domain names have been taken up. You will find that there are very remote possibilities of you actually being able to purchase a domain name of your choice. Some are registered by corporates, individuals while some are parked at over-whelming resale values. This is why we always need a backup plan for still getting good domain names for our business websites and blogs.

Scarce domain name

So what do you do when you are not getting any domain name of your choice? This post aims to help you answer that problem.

Here in this post, there are 3 tips to pick a domain when all choices are taken up:

Get Specific

This means that you can work on making your domain name more specific to improve the chances of availability. For example, if you are looking for a domain name such as consultant.com, it is pretty obvious that it is a domain name that would be unavailable. So instead, you can choose to get more specific by including a geographic location or a name. Then in that case, you can try to register MumbaiConsultant.com (this is an example of a geographic location specific domain name) or JackConsultant.com which may be available.

Another advantage of booking a domain name that is location based is that, it can really boost your local search engine rankings. For example, if someone searches for “consultants in mumbai”, there is a very good scope for mumbaiconsultant.com to rank in the top for the search.

Buy an existing domain

Taking up an existing domain is also an excellent idea. But the price of the existing domain name may vary from a few hundred to thousands of dollars – depending upon the name. However, the investment may well be worth your money. There are also a few advantages of buying an existing domain:

  • If you are buying an existing domain name, it is quite sure that you will get a lot of stunning .com options to choose from for your site.
  • The domain name will be old, and search engines usually prefer to rank aged domain names over new domain names for search engine results.

Not getting a .com is not the end of the world

Sure, .com is the most widely recognized TLD by consumers for a website and it is really a shame when you don’t have the .com for your business website. But keep in mind that, not having a .com is not the end of the world. There are often .net or .biz extensions available for your dream name.

If you can’t get your business name as your URL, what do you do?