The No Leakage rule was introduced by the young internet entrepreneur Michael Dunlop. This rule basically entails you getting rid of any advertisements or sponsor banners on your blog. Michael Dunlop claims that banners and third-party ads are basically the leaks of your blog. A visitor who comes to your blog can be turned into a very profitable customer if you are smart and eliminate all kinds of leakage.
When a reader comes to your blog they are acting upon the action you are encouraging them to take. If you have sponsor ads – definitely a few of your visitors will click on your sponsor ads and get directed to them.
The common leakages in a blog are:
- Top Commentators List
- Ad Banners from Sponsors
- Any link which you have no control over
Michael Dunlop in his blog Income Diary deeply emphasizes on the fact that having links shown above will affect your control over your visitors. He says your blog should be leak proof in such a manner that a visitor has only two options and that is:
- Either Subscribe to Your Blog
- Or Exit the Browser
On his blog he has three banners that direct readers to take a positive step towards their online business. He has an affiliate link for a domain registrar, a web host and a premium theme – basically he provides a setup for his visitors to start their own money-making blog.
Although the No Leakage rule can boost the conversion rate on your blog – there are also a few disadvantages associated with. So the final choice for applying the No Leakage rule is upon you. In CollegeFallOut I make a gross violation of the “No Leakage” rule but I do not plan to switch to affiliate marketing any time soon.