It is a good idea to focus on your personal brand. Most entrepreneurs have started realizing how important a strong personal brand can be for their businesses. Also, people who have a strong personal brand will hardly have to worry about recession or their company closing down. Because, a person with a strong personal brand will find buyers/audience/people to anything that they do due to their popularity.
That being said, I scouted a bit over the internet. And here is a personally sorted list of the top 10 articles that I could find on personal branding.
Elements of a Personal Brand -Chris Brogan
The Brand Called You -FastCompany
7 Examples Of Kick-Ass Personal Branding - SocialMouth
The 7 Habits Killing Your Personal Brand -OutspokenMedia
Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand -Personalbrandingblog
Personal Branding -Steve Pavlina
5 Questions About Personal Branding -US News
There is no doubt about the fact that one can easily achieve many of your personal and professional objectives by focusing on building a strong personal brand.