Link building is an important step for your SEO campaign. But it is important that you do not make a few dangerous mistakes while building links as it can cost you the site’s reputation in the eyes of search engines. A few link building mistakes can cause your site to be banned by search engines or get penalized in your Google Pagerank.
Here I have discussed 3 dangerous back linking mistakes that you may be prone to make:
Getting Linked From Bad Neighborhoods: This point is much similar to having contacts with the underworld. Like, your image would be tarnished if you kept links Dawood Ibrahim or Osama Bin Laden similarly, on the web, Google will automatically blacklist your site if it has links from link farms, pornographic sites etc. Basically, if you are linked from any site that already has been blacklisted by Google then your site will suffer as well. So be careful while purchasing links and getting backlinks blindly.
Selling Text Links: This is another very dangerous stunt you can pull off with your blog. A year back many webmasters who sold text-link-ads on their site were penalized seriously. Most sites that sold text links were brought right back to Page rank 0. The site which brokered the advertisers and publishers of text-link-ads was also penalized as it was blacklisted from the Google search engine. So make sure that your drive to make money online through selling text links is not at the cost of your site’s reputation.
Too many backlinks, too little time: We have been seeing websites getting penalized seriously whenever a webmaster has got too many backlinks in a very short span of time. Due to this, there are many sincere webmasters who have built there backlinks naturally quickly who have suffered as well. But generally, those are in pretty rare cases. So if you plan to boost your number of backlinks by sponsoring a theme or something, then you should be careful.
Link building and getting backlinks is very important part of any site’s success. However, you should make sure that you do not make this 3 dangerous back linking mistakes otherwise it will waste your hardwork needlessly.