The Top 10 eCommerce Websites in India

By | 2012/02/22

The list of top 10 ecommerce websites in India are provided here. The number one problem for most ecommerce stores that begin to operate in India is that the country is a heavy cash based economy. Very few internet users would purchase items with credit cards. That is why any successful online shopping website in India will offer a COD (Cash on Delivery) option. But the online stores given here have overcome all the difficulties that come with operating ecommerce in India to build trust among the Indian consumers. And with India’s economy growing faster than ever, these ecommerce companies are making a killing.

So here are the top 10 eCommerce websites in India:


Flipkart is the number one online shopping destination in India. Started by ex-Amazon employees in 2007, their primary products were books. Now they have dabbled into almost sorts of products such as health care, home & kitchen, mobiles etc. Today the Flipkart is a 4500 member strong team. They are among the top 30 websites in India.

They were able to capitalize on the fact that they were the first players in India. They offered tailored services like EMI options, free shipping  and of course Cash-on-Delivery, which is a pre-requisite so far for any ecommerce website operating in India.


Redbus is a boon to India’s travellers. It offers the most comprehesive list of buses that operate from different destinations. They allow for a convenient online booking, which avoids the typical long bus ticket ques that most people in India have to put up with. It shows a list of bus operators for the same route ,the user can choose his liking depending on the bus type and price range.

Redbus redefined booking convenience with their path breaking service that was perfect for a country like India. Redbus founders quit their high paying jobs at IBM, Texas Instruments and Honeywell. They were friends from BITS Pilani, one of India’s finest engineering colleges. And with the support of TiE (The Indus Entrepreneurs), they kicked off their startup in 2005.


Another brand name among the ecommerce sites operating in India. Fernsnpetals is the first stop for any user who want to send cakes, flowers, perfumes etc. They operate an online shop for perishables which is a tough industry to be in. However, Fernsnpetals have done an excellent work in building up good repute. They make good moolah during Valentine’s and are a popular option among youngsters and  older people alike to send cakes or flowers to loved ones who stay far from them.

Fernsnpetals is a leading Florist in India founded Vikaas Gutgutia and his wife,Meeta.  Meeta has been there in the company since its inception in 1994. A fashion designer by profession, she was previously working with the country’s famous fashion designers.


They are an interesting concept of ecommerce where the user can get great deals when it comes to eating, travelling, gym etc. They offer upto 90% discounts coupons on dining, health and beauty services, branded products, travel and more.

Snapdeal is head quartered in New Delhi, although it has presence in all major metros. It is indeed smart shopping if you browse through Snapdeal before you go out eating, because they may be able to cut down your bill by 50%. The site offers lucrative deals for a whole range of activities and products.


They are an extremely popular ecommerce website in India. They have an innovative consumer driven approach, providing great bargains on the most sought after fashion and luxury brands of the world. Fashionandyou deals with international brands such as Lino Perros etc.

Testimony to the effectiveness and the brand equity built by Fashionandyou is the fact that the site has secured funding of $8 million from Sequoia Capital. The site has 8 lakh members and gets about 3 lakh visitors and 2,500 orders every day.


Myntra with an Alexa rank of approximately 3k and Facebook fan count at around 6 Lakhs, is performing brilliantly. They are into fashion apparels, accesories such as watches, sunglasses, hand bags etc. They have an excellent COD system along with free shipping and 30 day return policy. It is no doubt that they have become so popular with the fashionable youth in India.

Myntra was started by a group of IIT/IIM graduates in early 2007 and is headquartered in Bangalore.


Inkfruit is a leading destination in India for fashion items, accessories and creative stickers/mugs etc. They mainly cater to the young India who is very fashionably conscious but at the same time keeps a good eye at his/her budget. Headquartered in Mumbai, India, Inkfruit officially launched in early December 2007 by IIT Bombay alumni Kashyap Dalal and Navneet Rai. They offer almost all the top brands that are available in the market at a more competitive price. Inkfruit offers Cash-on-Delivery as well.

It also a co-creation company where designers can submit their own design ideas and Inkfruit will give compensation to these designers if they find it attractive. They often conduct contests on their site.


Naaptol offers a slightly different type of ecommerce experience to it does  not sell directly. It offers its users products from sellers. It is the first comparison based shopping store in India. The Consumers can compare prices and select the lowest price available in the market for a product. In Naaptol, merchants and buyers compare prices to bag the best deal.

Naaptol was established in January 2008. It started as a brainchild of two people, naaptol has grown to about 60 odd employees.

  • About Naaptol
  • Careers


Homeshop18 is a venture of Network18 Group. They are among the largest online retailers in India. They have a user base of 2.5 million users. On their website you can buy anything from mixers, furniture, beauty products to exquisite jewellery.

They also have the Cash on Delivery options for buyers who prefer it. On their site, you can also see an option where you can order by phone. Their service is supported by 24X7 customer helpline.


It is among the top e-commerce sites in India with a fan base of 8 lakh users on Facebook. Infibeam started in 2007 and is based in Ahmedabad, India. They are into the business of selling almost anything like Books, Mobile phones, Computers and Accessories, Cameras, Watches, Health Equipments, Apparel, Cakes, Chocolates, Flowers, Combo Gifts and much more. More recently, I have noticed their home page is also showing sale of gift coupons which provide discount on various services and brands.

They offer all kinds of payment options such as Credit card, Debit card, COD and net banking.

 #11 Junglee

Junglee is the latest ecommerce site to arrive in India. It is Amazon’s extended venture, but tailor made for the Indian consumer. They are still in beta and are expected to get a good market grip as soon as they go fully live.

At launch, customers can shop more than 1.2 crore products and view buying options from hundreds of online and offline retailers, including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Ltd, Dabur Uveda, Microsoft India Store, Reebok, and

[highlight]What has been your experience shopping at these ecommerce sites?[/highlight]

14 thoughts on “The Top 10 eCommerce Websites in India

    1. Vivek Krishnan Post author

      Thanks for letting me know, I have rectified it.

    1. Vivek Krishnan Post author

      Sure Sheyi! Let me know. 😉

  1. Shashi

    Woooo I lov mynthra… 17 hours dispach ur products… Great marketing chain they have…

  2. Sudha

    vivek i think you forget to mention many more like yebhi, lenskart and etc

  3. Amitabh Kumar

    No Jabong.. No yebhi in the list.. Is this the updated list

    1. Vivek Krishnan Post author

      Hi Amitabh,

      You are right, this is not an updated list. There have been new players. Shall include the same in the next couple of days. Thanks for dropping by! 🙂

  4. Eric Szvoboda

    Myntra is really cool. I like place though that have awesome apparel and style. Its a good place for basic stuff though!

  5. Vikash

    One website I see missing in this list is Jabong. In the past one year Jabong has evolved as a major online store when it comes to fashion products. May I know if there are any specific reason for excluding Jabong?

    1. Vivek Krishnan Post author

      None actually, Jabong is missing because this list is outdated. Shall add it soon. Thanks for dropping by!


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